My favourite era is without a doubt the period between the wars. Although I love the 1940's, particularly the war years and also have a soft spot for the fashions of the 1950's I have a much broader interest in the 1920's and 30's. I love everything: the clothes, the hairstyles, the films, the cars, the houses, the music.
Vintage magazines are a fantastic way to immerse yourself fully in the fabulousness of your favourite time, whether it be a ladies magazine or one dedicated to interiors, DIY, motoring, or one of a dozen other subjects.
As you've probably gathered by now though, this post is specifically about fashion. Weldon's Catalogue of Fashion, though not technically a magazine is one of my absolute favourite items of paper ephemera and provides a wonderful snapshot of the clothing of the time.
As I say, not really a magazine, more a mail order catalogue. Purchased for 6d, ladies could choose the patterns they wished to sew for the coming season, in this instance, Autumn and Winter 1928.
Every member of the family is catered for here ~ ladies, children, baby, hubby and not forgetting the maid and the nurse with fancy dress, toys, dolls and furniture covers thrown in for good measure!
What I love about Weldon's are the little details in the pictures. Every figure is posed differently, some ladies are holding a bag, a cigarette, a fan and some are playing with the beads around their neck...
And who would've thought there could be so many variations on a bobbed hairstyle or a cloche hat!
Elegant evening wear including coats...
The outdoorsy type isn't forgotten either. Whether your thing is hiking, riding or skiing, there's an outfit for you.
Such beautiful designs for wedding dresses. How lovely to have been capable of making your own...
...including the veil!
The centre usually has a few pages in colour...an extra treat!
More day wear, this time including practical separates as well as dresses...
The more *ahem* mature lady is specifically catered for with 'dresses for matrons'....
...and 'outsize' designs! (although they don't look very outsize to me)
It's quite scary to think I would now be included in the 'matron' category, ha ha ha!
Nightwear: Sexy? No. Demure and ladylike? Yes.
The teenagers of today don't know they're born do they?
I do wish little girls dressed like this today. It's a good job I have none of my own isn't it? They'd hate me!
Some of my favourite pictures are of the boys.
The expressions on some of their faces are just adorable!
And some more lovely details here, such as the pull-along toy and the little boy holding a puppy under his arm...
At first glance the maternity wear doesn't appear any different to the normal dresses until you notice the extra fabric around the middle and the generally looser fit.
One mustn't forget the domestic staff!
And of course, one should never be without a useful overall...
Last but not least, lucky old hubby who can have everything made for him, right down to his hats, gloves and slippers...
I love to
waste spend an awful lot of time browsing through these (and other) vintage magazines and if there's a certain era you're interested in then I strongly recommend you do the same!
I usually have magazines, books and other related paper ephemera available at This Vintage Life...so that would be a good place to start! I can't promise you any lovely Weldon's though. If I do come across any they'll probably be staying with me.